Live It Up – Nicky Jam feat. Will Smith & Era Istrefi (2018 FIFA World Cup Russia Theme Song) [Download]

Here we go!

You know a World Cup is coming when the official song is released!

And, with just 20 days to go, here it is!

There was plenty of excitement this week when it was announced that former Fresh Prince of Bel Air actor Will Smith was announced as the main face of the official World Cup 2018 song.

(Yes, we know Will Smith has gone onto bigger and better things than the Fresh Prince of Bel Air, but it was so awesome!)

“Live It Up!”

Smith is joined by Nicky Jam and Era Istrefi for a song title “Live It Up!”.

On first listen it is a very catchy tune that should excite everyone in Russia and around the world during the month-long World Cup.

Will Smith, Nicky Jam and Era Istrefi will perform the song live at the World Cup final on July 15, ahead of the World Cup final at the Luzhniki Stadium in Moscow.

Will Smith on the World Cup song

Ahead of its release, Will Smith told “It’s an honour to be asked to perform at the 2018 FIFA World Cup. This global event brings people from all over the world together to cheer, laugh and experience magic. Collaborating with Nicky, Diplo and Era on this track represents harmony, eclectic flavours and genres coming together. At the end of the day, we just want to see the world dance.”

Already there is plenty of debate as to where this new song stands in the pantheon of previous tunes for World Cups.

Shakira’s “Waka Waka (This Time for Africa)” in 2010 seems to be the gold standard for World Cup songs and might never be beaten in terms of popularity.

“We Are One (Ole Ola),” which featured Jennifer Lopez in 2014 was less popular.

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